On a regular basis Antrop’s consultants get the opportunity to spend one day to work on an idea, one that doesn’t have to do with any of the projects we work with for our clients. The only condition is that at the end of the...
When 2 researchers is 1 too many, what do you do? When we’re doing user research at Antrop there’s almost always two of us present per interview session: one is performing the interview and the other takes notes. The document that we use for note...
As you may know, Google has taken an (arguably) open approach with Android that makes it suitable for use in other domains than just mobile phones. About a week ago, I attended a full-day conference devoted to the use of Android beyond smart-phones and tablets...
When working in the user experience field, personalization is a topic that comes up at some point in many – if not most – projects. Not only do we often recommend our clients to use personalization to enhance the usability of their intranets, web sites...
“Design should serve the words, not the other way around”. Jason Fried at 37 Signals knows what good copywriting can do for your business. Today I would like to give you some inspiring examples that I believe will give you serious cravings for a content...
In a previous blog post I talked about experience mapping and how we found it to be a useful tool in some of our recent projects. In this blog post I will focus on the process of creating an experience map. Three steps to create...
What happens when you try to design a new version of an application based solely on the most commonly used features of an older version, instead of focusing on what the users are really trying to accomplish with it? Well, something like this happens: This...
Recently, I have been working in a couple of projects whose goal was to gain deep understanding of customers using a particular service. Our aim was to provide a foundation for service improvement and this called for an approach slightly different to previous methods used...
As you may know, Apple’s new operating system, Mac OS X Lion has just been to be let out of the cage. So far, the operating system has been gathering both positive and negative press. Notably, Gizmodo has called Lion Apple’s Vista, while Paul Thurrott...
